The American Surgeon

Advertising Rates and Data
2009

For Advertising Rates & Material contact the Southeastern Surgical Congress, 141 West Wieuca Road, #B100, Atlanta, GA 30342.

General Information

1. ISSUANCE

a. Frequency: Monthly.

b. Issue Date: 1st of month.

c. Mailing Date is 1st of month of publication.

Publication is mailed second class in poly bags.

2. ESTABLISHED: 1932

3. ORGANIZATION AFFILIATION:
Official publication of the Southeastern Surgical Congress and the Southern California Chapter of the American College of Surgeons.

4. SUBSCRIPTION DATA:
U.S.: $210 individual; $330 institutional.
Foreign: $210 individual; $330 institutional. Add $40 for shipping/postage.
Contact Customer Service Department, Southeastern Surgical Congress, 141 West Wieuca Rd., #B100, Atlanta, GA 30342; Tel: 1-800/558-8958, 404/255-4549 or FAX 404/255-5442.

5. EDITORIAL
Forum for the publication of original manuscripts contributing to the practice of surgery. Focus on all aspects of management of surgical patients, including advances in surgical research.

6. REQUIREMENTS FOR ACCEPTANCE OF NEW PROFESSIONAL PRODUCTS FOR ADVERTISING:
All new advertising must be approved by an advertising committee appointed by the editor, and copy should be sent in duplicate to: The American Surgeon, 141 West Wieuca Road, #B100, Atlanta, GA 30342.

7. POLICY ON PLACEMENT OF ADVERTISING:
Full pages only in front form — full and fractional pages in back form.

8. EDITORIAL – ADVERTISING RATIO:
Editorial 95%, Advertising 5%.

9. SERVICE TO ADVERTISERS:

a. Reprints: All orders for reprints must be submitted before issue goes to press, request order forms from the Atlanta office.

b. Permission to use material: all requests for use of editorial material must be submitted in writing. Contact: J. David Richardson, M.D., Dept of Surgery, University of Louisville, 550 South Jackson Street, 2nd Floor ACB, Louisville, KY 40202. Fax: 502/852-5452.

10. STAFF

Editor-in-Chief: J. David Richardson, M.D., 502/852-5452; FAX: 502/852-8915.

Editorial Assistant: Marcy Suter, 502/852-8823; FAX: 502/852-8915

Publisher: Bobbie Jo Moore, 1-800-558-8958 or 404/255-4549; FAX 404/255-5442.

Circulation

11. CIRCULATION: 3,250

12. CIRCULATION VERIFICATION: Circulation for 2008 is approximate as stated above. Circulation is based on current subscription and association membership.

13. MARKET:

a. Surgeons, surgical residents, and physicians interested in all branches of surgery.

b. Breakdown of Circulation by Classification of Reader: 2,600 members of the Southeastern Surgical Congress, and the Southern California Chapter of the American College of Surgeons.

c. 650 individual subscriptions, medical libraries, and organizations.

Rates

14. CLOSING DATES FOR SPACE:

a. Reservations: 1st of month preceding month of issue.

b. Cancellations: No cancellations will be accepted after closing date.

15. RATES: (Effective January 2005) (Black & White Rates)

Ad Size	Number of Insertions
Ad Size	1X	6X	12X
Full Page	$1,000	$900	$800
1/2 Page	$800	$700	$600
1/4 Page	$600	$500	$400

(Minimum charge for new composition in pub-set ads: 10% of earned rate. Classified advertising is available. Call 800-558-8958

16. AGENCY COMMISSION: 15%

17. CASH DISCOUNT: 2%, 10 days

18. COLOR

Color Per Page	Price
2-Color	$1000
3-Color	$1500
4-Color Process	$2000

19. BLEED: No charge (must be at least 1/8" overlap all around).

20. INSERTS:

a. 2-page insert: 3 times black and white page rate.

b. 4-page insert: 5 times black and white page rate.

c. Different units: Contact Publisher

21. COVER AND PREFERRED POSITION RATES:

a. 2nd cover: 30% premium.

b. 3rd cover: 20% premium.

c. 4th cover: 50% premium.

d. Cancellation policy: Positions non-cancelable for contract period.

Mechanical Requirements

22. PAGE SIZES:

Page Size	Dimensions
Full Page	7" x 10"
1/2 Page (Horizontal)	7" x 4 - 7/8"
1/2 Page (Vertical)	3 - 3/8" x 10"
1/4 Page Width x Depth	3 - 3/8" x 4 - 7/8"

23. BLEED SIZES:

a. Full page: 8 - 3/8 x 11 - 1/8. This includes 1/8" trim from outside, bottom, top and gutter. Half-page (horizontal): 8 - 3/8 x 5 - 3/8. Half-page (vertical): 4 1/2 x 11 - 1/8.

b. Trim size: 8 - 1/8 x 10 - 7/8.

24. INSERT REQUIREMENTS:

a. Size: 8 - 3/8 x 11 - 1/8". This includes 1/8" trim, outside edges and gutter. Multiple page inserts supplied folded. Inserts requiring back up supplied flat. Business Reply Cards: Minimum size: 4 1/2" x 6". Must be 3/8" from perforation to binding edge. Allow 1/8" head & gutter trim. Jogs to the top. Minimum card stock: .007 (hi-bulk). Business Reply Cards must meet USPS regulations.

b. Keep live matter at least 1/2" from trim.

c. A Sample of the insert or BRC must be submitted to the production department for approval.

d. Stockweight: Maximum for single leaf - - 100 lb., for multiple leaf - - 80 lb.

e. Quantity: Contact Advertising & Marketing Staff.

f. Carton packing preferred - quantity, publication and issue must be marked on outside of carton.

25. PAPER STOCK:

a. Inside Pages: 50 lb. coated.

b. Covers 80 lb. enamel.

26. TYPE OF BINDING: Perfect.

27. REPRODUCTION REQUIREMENTS:
Halftone screen: 133-150
Printed: Offset, sheet-fed
Preferred materials: Negatives, right reading, emulsion side down. Color ads must be accompanied by color proofs.

28. CLOSING DATES:

a. Preferred materials: 1st of month preceding month of issue.

b. Inserts: 10th of month preceding date of issues.

29. DISPOSITION OF REPRODUCTION MATERIALS:
Material will be held one year from date of last insertion and then destroyed unless specifically instructed otherwise. Excess inserts will not be held after binding, unless requested in writing.

30. ADDRESSES:

a. Contracts and Insertion Orders: The American Surgeon, 141 West Wieuca Road, #B100, Atlanta, GA 30342. (800)558-8958.